ABSTRACT: Political digitalisation may empower political parties and voters to mobilise, campaign and convince their electorates to cast their votes in large numbers during any elections time. Lately, social media and other online platforms became heaven for political consumerism, identity conceiver and mobilisation efforts around the globe, particularly in Namibia. However, equating the voter turn-out with crowded campaigns/gatherings during the run-ups of the recently held Okaku regional council and Keetmanshoop Rural Constituency by-election results shows a regressive political winning tendency for some parties and associations. The purpose for this seminar is to present an analysis of how online politics, apolitical and political consumerism influence the voting behaviours of the electorates in the local authorities’ campaigns and elections in Namibia.